Target Practice

Even with three pilot stores finally open in Ontario, Target is still being coy. They refuse to give the exact dates for the rest of their much-anticipated 124 store openings across Canada. They have to be setting some type of retail record with their massive big box rollout. Canucks can thank Zellers for the cheap real estate that brought the bullseye view north of the 49th parallel. I don’t think anyone is lamenting the loss of Club Zed.

Meanwhile, the American retailer is finally fulfilling the destiny of its red and white logo. Not only is Target (pronounced the French way, “tahr-jhay,” even in the USA) coming to Canada, the products we love south of the border are coming here too.P1020735Sonia Kashuk was the supermodel’s go-to makeup artist in the eighties and nineties, culminating in her Cindy Crawford book collaboration, Basic Face. Then Target scooped her up and made SK a household name in 1999. When other celeb makeup artists were becoming prestige brands, she was the first make-up artist to take luxury quality to the masses in an affordable package. High-end brushes were one of her main focuses and still are today. Pictured here is one of her latest:  the limited edition Kabuki Brush along with a back-from-the-beach bronzer.P1020736Of course, being a Sonia Kashuk compact, it has a handy hidden compartment that opens up underneath the bronzer to reveal…P1020737… a mirror! A vital component for any chica.P1020738Pixi is another great product we can look forward to seeing on store shelves here in Canada. The primer gets rave reviews as a pore reducer before makeup application. And the provocatively named Succulent Lip Twin continues in the Target tradition of multi-purpose function.P1020743Not only is it a lipstick, the moisturizing creme can be used for cheeks as well. Meanwhile, in the tube, multi-purpose lip balm to soothe and heal dry lips. It will come in handy in our desert air in Alberta!P1020746We’ll also be seeing Target’s in-house everyday essential brand called Up & Up, spanning more than 40 categories including household, healthcare, beauty, baby and personal care. Seen here – makeup removal wipes so you can take it all off… before you put it all back on again.

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