Taking the neighborhood between Le Chateau and RW&Co up a notch, WEEKEND Max Mara opened its doors this morning at Chinook Centre —just in time for the weekend.Vancouver has three of ‘em, but this is the first WEEKEND Max Mara in Calgary. Invited guests were treated to an informal fashion show to get a grip on the brand’s style MO.Bright colors and florals borrowed from the 80’s are cycling into resurgence.The black and white stripe story is back, just like it is every spring. But Max Mara, which makes its own fabrics and runs its own factories, gives it a high-end twist. In business journalism I believe they call that an industry vertical. But we don’t need to worry our pretty little heads about that…… especially when the stripes are horizontal.Catherine Guadagnuolo, founder of the Vestis Fashion Group which licensed the store in Western Canada, shows off a cashmere wrap coat. Coats are the core of the Max Mara brand and have been worn by multiple princesses, both real and of the tabloid variety. However, Kate Windsor and Kim Kardashian weren’t in attendance today.She also assured me that the parkas and scarves on display weren’t shipped in especially for Calgary’s psycho summer weather. Those stylish Italians just wear scarves all year long.No unique design details for Cowtown in the 1660 square foot space. In the interest of brand cohesiveness, all decor was brought in from Italy. Presumably, so were these super cool mannequins. This is only our first taste of Max Mara. Their luxury store is slated to open at Chinook in November of next year. Welcome to Calgary!
The snowstorm in Calgary today is all my fault.Yesterday I packed away my winter clothes. I figured the first weekend in March was a good time to clear space in my non walk-in for flimsy spring things. Seems reasonable, right? Wrong! This is Calgary, where it snows almost every month of the year. Even in July, after weeks of tornado-inducing heat, there’ll still be that one day when snow comes down in a big way. Like today. The snow’s been flying sideways since morning. We’ll probably get close to a foot. So… sorry about that, everybody.However, Aerin Lauder’s new collection will inspire you to think spring. Or at least help you look good while you dig out.“Garden in Bloom” is one of Aerin’s spring style palettes, a neutral collection of soft, nearly nude shades for a healthy, fresh glow. The purse packable includes three eyeshadows in Iris, Lily and Dahlia, with Nectar blush.Even more appropriate, considering our current lack of sunshine: Floral Illuminating Powder. Six soft pastels swirl into one shade that brightens the complexion with subtle radiance. Because I think we’re all looking a little pale in Cowtown right about now.Please note, NO MAKEUP WAS HARMED IN THE MAKING OF THIS PHOTO SHOOT (with apologies to the American Humane Association). Even after exposure to the Blizzard of 2013, it all applies flawlessly and still retains Aerin’s signature rose scent.