Alexandra Weston, Director of Brand Strategy at Holt Renfrew, brandishes her FEED bag given to her by Lauren Bush, who runs the charitable foundation of the same name. Pay $40 to buy one of the cotton bags, handmade by Indian artisans, and you’ll feed 25 schoolchildren in India.
That’s the point of H Project, the new boutique at Holt Renfrew in Calgary, Vancouver and Toronto. Satisfy your need for retail therapy and you’ll be fulfilling the real needs of struggling folks around the world. 
Buy a WeWood timepiece at an affordable price point of $120 and a tree will be planted. A portion of your purchase of Proof sunglasses, made from sustainable wood, will go toward sight-giving surgeries to people in India.
Many designers sell items with proceeds going to charitable causes, but rarely do they come together under one roof. Some, like Cornelia Guest and her cruelty-free handbags, were already selling their socially and eco conscious items elsewhere. Others, like Canadian designer Jenny Bird and her Guardian Tusk jewelry collection (proceeds go to the World Wildlife Fund) developed lines exclusively for H Project. In all, Alexandra has gathered thirty brands of apparel, accessories, home décor items and beauty products for the boutique, elevating fashion from style statement to ethics edict. 
In the midst of all this global artisan accomplishment, a local artist from the Alberta Printmakers’ Society strutted her silkscreen stuff.
Limited edition bags, handmade in Calgary, free with purchase at H Project. Take a stand and self-indulge. It could help change the world. 
