ECCO, the Danish footwear company, rolled out their tastefully understated grey carpet this week for their new store at Chinook Centre, featuring street wear styles so suave you’ll forget that they’re also… comfortable.
Retail Division Manager Ron King prefers not to use that word. “Comfortable conveys the wrong image,” he says. Ie — these are not your grandma’s shoes. In from Toronto to help launch the store, he shows me the super-lightweight, super-soft leather that signals ECCO’s core craftsmanship.
Watch out CTV Calgary. Bob Sumner is considering a new career in shoe modeling. 
And who thinks jumping up on new yak-leather benches is socially acceptable? But you can tell from the lack of raised eyebrows that it’s standard fashion blogger behavior — when one is amped up about ECCO’s just-launched Soft 7 leather high-tops. Light as a feather!
